Moncler / Adidas / We Say Hi / Agency Producer / 2023

Moncler / Karakorum / We Say Hi / Agency Producer / 2023

Expedia / Plates / Anomaly / Agency Producer / 2023

Expedia / Glimpses / Anomaly / Agency Producer / 2023

There really is nothing quite like doing…Exactly nothing when you’re on holiday. Beautiful two additions to the ongoing Glimpses campaigns as voiced by Ewan McGregor and Salma Hayek in two major markets.

Royal Enfield / Hunter 350 Launch / New Commercial Arts / Agency Producer / 2022

Royal Enfield’s ‘A shot of motorcycling’, is a global campaign, which launched a new kind of motorcycle to a new generation of rider.

Royal Enfield / Classic 360 Reborn / New Commercial Arts / Agency Producer / 2021

Beymen / SS 2020 / 212 Studio / Producer / 2020

Creating a sizzling summer vibe in a cold, dark studio at the height of winter was the challenge of this fashion advertising shoot. Tonnes of real sand, thousands of kilowatts of lighting and a great set design all combined to make this set indistinguishable from the real thing. Involving celebrity top models Anja Rubik and Sean O’Pray for the Mayhoola Fashion Group.

Beymen Club / SS 2020 / 212 Studio / Producer / 2020

Another campaign for the Mayhoola Group’s fashion brand Beymen Club this time in Cape Town, South Africa. Shot by the photographer duo Hunter & Gatti.

Apple / Children's Day / TBWA MAL London / Agency Producer / 2019

22 April, Earth Day Today is an annual event celebrated around the world that seeks to bring attention to various environmental causes. Every year Apple takes part in the event in a variety of ways. On a global level a nature-focused film, titled “Don’t Mess With Mother (Nature),” shot on the iPhone XS cameras by professional crews with a little help from additional rigs was made. The day after Earth Day, 23 April is also Children’s Day in Turkey so taking it's queue from the global film's lead a new version was produced this time shot by kids with iPhone cameras without the aid of professional help. This is a film from a child's point of view of mother earth.

Apple - Producer - TBWA MAL London / 2018 - 2019

Media Arts Lab has seven dedicated global offices and 20 network offices around the world. I had a chance to work at their London office. The London office is mostly localising Apple commercials for several countries within the Middle East, Russia and Europe into 16 different languages via a very unique working discipline. Here are a few examples we adapted for the local markets.

Letgo / CP+B London / Agency Producer / 2015-2017

The first campaign created by a foreign agency especially for the Turkish market. Its success came from the unique intersection of both the British and Turkish production teams, such as creating a new type of insurance that had never exist in Turkey before. After the first campaign letgo became the third most downloaded app in Turkey. Overall I produced 5 phases which included 21 films in total.

It may not be the biggest production I have ever produced but I really loved being a part of this project. I took a bit of a risk this time choosing to work with an Argentinian director in a Turkish dialogue comedy. He has constantly been at the top of my list when it comes to comedy directors and it made me so happy to finally work with him…the ever so talented Mr. Agusto Gimenez Zapiola! and it didn’t end there. In fact with the range of nationalities we had represented the set was starting to feel like a mini offshoot of the United Nations. We had an amazing Argentinian directing team, a German producer, a Turkish executive producer, an American runner, a Brazilian Account Executive, Serbian technical crew, Spanish DOP and a brilliant British ECD. May creativity save the planet!

Anadolu Efes 'Flash Mob' / TBWA Istanbul / Agency Producer / 2009

Anadolu Efes is a Turkish professional basketball team based in Istanbul. Here we organised a flahmob ad as a means to support them during the Euroleage championships. The players were led to believe that they were attending a classical music concert.

Shooting a flash mob was quite different from an usual ad and owed a lot more in terms of production with a live broadcast. Overall a total of 750 people were included and all 450 audience members played a role within the mob. A full classical orchestra had to be assembled specificially just for this campaign and needed to have several rehearsals during the 2 months pre-production.

The original music was played by the Prague Philharmonic Orchestra under the direction of Ömer Ahunbay, a Turkish composer. 25 hidden cameras placed around the concert hall and were tracked by a live broadcast vehicle outside. Almost all the shots used were taken from a single shot that the players were really unaware of.

Awards:

Cannes Lions Media Shortlist, 2013

Cannes Lions PR Shortlist, 2013

Mixx Awards Online Film, Gold, 2014

Mixx Awards Viral, Silver, 2014

Fiat "Driven By The Futures" / TBWA Istanbul / Agency Producer/ 2009

The award winning Martin Werner from Denmark directed this international campaign for Fiat’s 110th anniversary celebration. It was very hard to find old and classical cars that worked. So seeing the very oldest of these original cars taking to the open road was a particular thrill. The 8 cars were brought to Madrid from 4 different countries and the casting covered 6 different nationalities. The music used was chosen from the many cover versions of Percy Mayfield’s all-time classic tune "Hit The Road Jack" which in this case was interpreted by the Danish music producer Jasper Gadeberg.

Awards:

Eurobest Best Music Design Award

TIVIBU / CASABLANCA / TBWA Istanbul / Agency Producer / 2011

This commercial was for the Web TV TIVIBU. The set was designed to look exactly like Rick’s Café Amercain from the movie Casablanca. The actress playing Ingrid Bergman was chosen from lookalikes from over 4 different countries via a casting process that took 3 months in total. The chosen actress was then flown out to the production from US. As a self confessed cinefile having the opportunity to recreate such an iconic scene was a pure joy for me.

Tivibu / TBWA Istanbul / Agency Producer / 2011

In Turkey most of the viewers prefer dubbed movies. Tivibu (an IPTV channel in Turkey) asked for a low budget commercial campaign to promote their dubbed movie collection. All the on-screen text in the commercials was enlarged to show the viewers that they are watching the subtitles instead of the film. In order to assure clarity for the English speaking viewers, some parts of the on-screen texts were translated into English in this version. This commercial is still one and the only Turkish TV ads that has won a prize in Cannes Lions.

Awards:

Cannes Lions - Bronze Film Lion Campaign (First and only Film Lion of Turkey) Crystal Apple Awards - Silver Apple

Aygaz ''Follow'' / TBWA ISTANBUL /Agency Producer / 2012

Aygaz '' Snowball'' / TBWA Istanbul / Agency Producer / 2013

The aim of the commercial was to show the brand’s products’ high performance with LPG. While the award winning rally driver Jason Tahincioglu was cast for the film, the action scenes actually feature a stunt driver from Germany. The snow was created by an artificial snow making machine and was designed to be edible as well as not unhygienic for the children. And it was enhanced with 3D support at the post production end. It was so fun to be able to have a snowball fight in the midst of a boiling hot summer.

!f Istanbul More Independent Films / TBWA Istanbul / Agency Producer / 2013

!f Istanbul is the biggest Independent Film Festival in Turkey. We created a concept about the extraordinary film selection of the festival.

Awards:

Crystal Apple Awards - Crystal Apple, Silver Apple

VESTEL / Saatchi&Saatchi Istanbul / Agency Producer / 2010

This was the first commercial for Turkish brand VESTEL, with many to follow. I found these two young, very talented directors after a lot of searching and introduced them to the production company. It’s my belief that an important part of a producer’s role can be to match the best production company with the best director. Vestel's robots are assembled out of the VESTEL products. At the client’s insistence they are friendly, helpful, discrete - and only visible to children! In a bid to keep their existence a secret if there is any risk that they may be seen by an adult they return to being household products immediately, thus making them best of friends with the kids featured. This campaign and concept was created by us and lasted for over 5 years spawning many commercials.

Inlingua Language Courses / Radio Spots / TBWA Istanbul / Agency Producer / 2009 /

Here I took the part of dubbing director, as well as casting myself for this low budget radio commercial.

Awards:

3 Bronze Eurobest Awards Campaign