Letgo / CP+B London / Agency Producer / 2015-2017

The first campaign created by a foreign agency especially for the Turkish market. Its success came from the unique intersection of both the British and Turkish production teams, such as creating a new type of insurance that had never exist in Turkey before. After the first campaign letgo became the third most downloaded app in Turkey. Overall I produced 5 phases which included 21 films in total.

It may not be the biggest production I have ever produced but I really loved being a part of this project. I took a bit of a risk this time choosing to work with an Argentinian director in a Turkish dialogue comedy. He has constantly been at the top of my list when it comes to comedy directors and it made me so happy to finally work with him…the ever so talented Mr. Agusto Gimenez Zapiola! and it didn’t end there. In fact with the range of nationalities we had represented the set was starting to feel like a mini offshoot of the United Nations. We had an amazing Argentinian directing team, a German producer, a Turkish executive producer, an American runner, a Brazilian Account Executive, Serbian technical crew, Spanish DOP and a brilliant British ECD. May creativity save the planet!