Fiat "Driven By The Futures" / TBWA Istanbul / Agency Producer/ 2009

The award winning Martin Werner from Denmark directed this international campaign for Fiat’s 110th anniversary celebration. It was very hard to find old and classical cars that worked. So seeing the very oldest of these original cars taking to the open road was a particular thrill. The 8 cars were brought to Madrid from 4 different countries and the casting covered 6 different nationalities. The music used was chosen from the many cover versions of Percy Mayfield’s all-time classic tune "Hit The Road Jack" which in this case was interpreted by the Danish music producer Jasper Gadeberg.

Awards:

Eurobest Best Music Design Award