Apple / Children's Day / TBWA MAL London / Agency Producer / 2019

22 April, Earth Day Today is an annual event celebrated around the world that seeks to bring attention to various environmental causes. Every year Apple takes part in the event in a variety of ways. On a global level a nature-focused film, titled “Don’t Mess With Mother (Nature),” shot on the iPhone XS cameras by professional crews with a little help from additional rigs was made. The day after Earth Day, 23 April is also Children’s Day in Turkey so taking it's queue from the global film's lead a new version was produced this time shot by kids with iPhone cameras without the aid of professional help. This is a film from a child's point of view of mother earth.